UMBRA WINERY HOW TO
UMBRA WINERY FULL

“‘Green’ isn’t the typical color you think of when you think wine, but we think it’s an even more important color than red or white, in the long run,” Nowak joked.

UMBRA WINERY HOW TO

This year, Nowak’s Business of Food class will be focus on helping Montevibiano Winery write a pitch for an American wine importer, including how to market the “green” wine in the U.S. The project was started by Food Studies Program Coordinator and Professor Zach Nowak during the spring 2012 semester. market.Īfter the past two Fridays’ field trips, the Umbra students will build on service learning projects for each course. “We started the project because zero emissions was the right thing to do for the environment, and it was the right thing for the winery in terms of visibility,” he explained.īologna and Cantelmo are interested in the possibility of selling the eco-wine in the U.S. Students, Stefano Cantelmo, listen as Montevibiano CEO Lorenzo Bologna (standing) explains the winery’s marketing strategy on Friday’s field trip. Montevibiano has since won a Slow Food award for sustainable winemaking and an award for wine quality – a great combination for the winery, according to CEO Lorenzo Fasola Bologna. And in 2010 we were certified zero emissions.” “We use both high-tech and low-tech to reduce our carbon footprint. “I designed the sustainability project for the winery,” he explained. 1 for Business of Food in Italy and International Marketing, respectively.Īfter showing the classes the barrels in the winery’s cantina, Cantelmo described his work.

Two Umbra classes visited the winery in the hills above the Tiber Valley on Jan.

UMBRA WINERY FULL

Standing 20 feet below ground level, Umbra Institute students listened carefully as Cantelmo leaned on one of the 200 oak barrels full of new wine on Friday. Umbra’s International Marketing students stand in the Montevibiano wine cellar after a tour around the eco-winery on a field trip Friday. “There’s an old peasant proverb: ‘Leave the land a little better than you found it,’” said Stefano Cantelmo, head engineer for Castello Montevibiano Vecchio Winery in Italy.

Umbra winery